Yogi Nectar

About Yogi Nectar

Yogi Nectar is a potent, live probiotic harnessing the vitality of water kefir cultures. All Yogi Nectar offerings are raw, organic, and crafted without artificial or synthetic pesticides, chemical fertilisers, gluten, caffeine, GMOs, or animal-derived ingredients.

Myself and the team

During my time at Sustainable Agency, Yogi Nectar was one of our clients. I worked as the Designer and photographer under the guidance of the Creative Director.

Problem Statement

The existing brand, strategy, and packaging design of Yogi Nectar had begun to fade into the background, overshadowed by the competitors. Aiming for a more prestigious positioning within the market, Yogi Nectar sought to ascend to a higher rank through a fresh website, brand identity, packaging design and product photography, thereby moving into a distinct market segment.

Solution

We crafted packaging that communicates the premium quality and the time-honoured healing essence encapsulated within both the product and the brand. We ensured that the visual identity harmonised with the product's exceptional standards, creating an unmistakable presence within the market segment.