Sunglass Fix
Introduction
About Sunglass Fix
Sunglass Fix is a lens replacement company. In an era marked by the environmental toll of fast fashion, Sunglass Fix emerges as an advocate for sustainability. Their global repair service caters to customers worldwide seeking to mend their damaged, scratched, or broken sunglass lenses. Sunglass Fix needed a revitalised identity that reflected their commitment to environmental sustainability and injected new energy into their market presence.
Myself and the team
During my time at Sustainable Agency, we collaborated with Sunglass Fix. Our team, comprising a Creative Director, myself (the lead Designer), a Marketing Specialist, and two Junior Designers, made a collective contribution.
My role specifically involved rebranding, website redesign, and the creation of print collateral, under the guidance of the Creative Director. Additionally, I led the product photography and enhanced the online shop content.
Problem Statement
Sunglass Fix required a fresh brand and updated online presence to stay competitive. Their significant global reach spanning Australia, North America, the UK, and Europe exposed them to numerous competitors, necessitating a distinctive and modern identity.
Solution
Our work included a full-scope rebrand, website transformation, content enhancement for the online shop, product photography, crafting print materials like stickers and packaging, and creating illustrations, animations, blog content, and instructional videos.
As a result of our team’s work, Sunglass Fix received a thorough and revitalised rebrand. This not only sharpened their competitive edge but also bestowed their outdated website with a contemporary, timeless look, marking a new beginning for the brand.
Final outcome
Sunglass Fix came out from this collaboration with a comprehensive rebrand that distinctly set them apart in their competitive landscape. Their newly redesigned website not only reflects the company's commitment to environmental sustainability but also gives them a classic and refreshed appearance, offering them a solid foundation for the future.